What is PricePower?
Collective Strength Individual Gain Win-Win Outcome
Our Purpose
PricePower's Reason for Being
PricePower's goal is to sustainably increase the nett profitability of fruit producers.
The Reality
Producers carry the risk
Fruit producers pay for almost all of the costs – and therefore take most of the risk – in the supply chain. This is acceptable only as long as producers are assured of a high financial return that enables them to build long-term, sustainable businesses.
A sustainable financial return can be achieved in several ways:
Lower input costs
Increase income
More efficient business
Since the fruit export supply chain involves many participants – from breeders of new varieties right up to the final consumers in the market – it is PricePower's aim to create a strong partnership between the producer and the best-of-breed product and service providers in the chain.
PricePower is cognizant of how fragmented purchasing decisions, opaque supply chain arrangements, entrenched habits and a lack of real-time information are costing producers hundreds of millions, if not billions, unnecessarily every season.
The Remedy
Real-time intelligence
PricePower is introducing groundbreaking technology to its members that is web-based, cloud-based, and AI-enabled – with their data being available in real time.
Beyond the Technology
In tandem with this innovative technology, PricePower aims to ensure that its clients experience the human touch that includes the ease of accessibility to its founding members and staff members.